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Hot Seat Experience
A cinematic visual storytelling experience for founders, CEOs, creatives, and thought leaders ready to turn their story into powerful brand content.
Learn More about Hot Seat Experience
IRMA LION
Cinematic photography and strategic direction that transform your vision into a powerful, elevated brand presence.
Los Angeles · Orange County
Featured In
ForbesCosmopolitanBazaarPeopleUS WeeklyWomen's FitnessHollywood Hills MagazineAuralis Media Co MagazineNobleman MagazineVoyageLARiviera Magazine OC
About Irma
Beauty, Presence,
and Narrative Clarity
Irma Lion creates cinematic photography and visual direction for founders, creatives, and brands who want imagery that feels aligned, elevated, and unmistakably their own.
With a background in fashion and editorial production, her work blends artistic intuition with editorial precision to create visuals that strengthen presence, clarify identity, and leave a lasting impression.
The goal is not only beautiful imagery, but a visual world that reflects your vision and communicates your level.
Book a Project
Intentional / Elevated /
Aligned
This work is designed for founders and creatives who need more than beautiful photos. It is for brands that want visuals with direction, consistency, and presence.
From visual identity, styling, and shoot direction to final imagery, every detail is shaped to feel cohesive, refined, and true to the brand behind it.
The result is a body of work that not only looks elevated, but helps your brand feel clearer, stronger, and more recognizable.
Explore the best-fit experience for your brand, content, or campaign goals.
Explore ServicesServices
The Experiences
Choose the experience based on the level of support, strategy, and brand transformation you need.
Discover
The CEO Project
A four-month, high-touch brand experience — strategy, production, refinement, and expansion — for leaders building a premium personal brand.
Learn More about The CEO ProjectDiscover
The Frame
A focused creative experience for founders, experts, and creative professionals who want greater clarity and intention in their visual identity.
— $1,555
Learn More about The FrameAfter inquiry, we’ll identify the best-fit experience, align on vision, and build the project around your goals.
How booking works
You don’t need every detail figured out before reaching out — the process is designed to guide you clearly from concept to confirmed booking.
Send an Inquiry
Share your brand, your goals, and the kind of visual direction or imagery you’re looking for.
Vision Call
We’ll discuss your vision, creative direction, and the best-fit experience for your brand, content, or campaign.
Select Your Experience
Together, we’ll choose the package and level of support that aligns with your goals.
Deposit + Agreement
Once your experience is selected, you’ll receive your agreement and secure your booking with a deposit.
Confirmed Booking
Your session is officially reserved, and you’ll receive the next details to prepare with clarity and confidence.
ID STUDIO
A clean, professional studio for your next shoot.
With backdrops, props, a private changing room, and a dedicated makeup area, ID Studio offers a polished, versatile space in Orange County for creators, photographers, and brands. Book and pay online based on availability.
A Note From Our Founder
Depth, Beauty, and Presence
If you’re looking for creative direction, brand imagery, or visual storytelling that feels intentional and aligned, I’d love to hear more about your vision and explore the most fitting next step.
I created this photography style for founders, creatives, and brands whose visual presence should reflect the depth of what they’ve built. Over time, I saw how often exceptional work was being represented by visuals that felt disconnected from the identity, clarity, and level behind it.
That is why this work matters to me. Because the right imagery does more than create beauty — it creates alignment. It allows a brand to feel more honest, more refined, and more fully seen.
If that resonates, I’d love to hear your vision.
Irma Lion
Founder & Creative Director
Testimonials
Real Stories. Real Transformation.
“Irma has captured some of my favorite moments in life- of my family, my kids, for my brands, and my social media pages. I’ve used her work in major publications, in retail displays across the world like in Sephora, on my product packaging, but most special of all framed across my home. Irma not only is an amazing photographer in studio, she has shot all sorts of events for me from brand parties to birthday parties. She always has the best lighting, best quality photos but what I particularly love about her is she tells you how to pose to get the perfect shot. And lastly, she a joy to be around”
Lilly GhalichiLilly Lashes - HAIRtamin - Bumpology“I had such a wonderful experience working with Irma at ID Studios for Akari Medspa’s branding shoot.Her posing tips were truly so helpful and made the world of a difference. She knew exactly how to direct me, find my best angles, and make every photo feel natural.Most of ALL she is an absolute ANGEL and beautiful soul that it makes me gravitate towards her as a person. The warmth and welcoming nature of Irma is something rare and special. You have to meet her to know what I mean. I would absolutely recommend her.”
Izzy Koo, NP-BCCo-Owner & Founder of Akari Medspa“Where do I even begin! As a pro makeup artist with over 20 years experience, I have worked with hundreds of photographers across fashion, bridal, and commercial campaigns. Over the years you learn to decipher who is truly passionate about what they do. That’s Irma. First and foremost her calm demeanor and warming presence help to ease your nerves and get you comfortable in front of the camera. She has a way of speaking into her subjects souls and drawing out their truest expressions, never forced. Once you’re comfortable she’s able to identify your unique features and knows exactly how to p”
Julia GonzalesMakeup Artist“I've worked with Irma for nearly five years, and it's been a true privilege to feel so comfortable in front of a photographer. She has a gift for putting you at ease, and it shows in every image. What stands out most is how she keeps growing in her craft — each session feels even better than the last. She's also wonderfully efficient with editing and follow-through, so you're never left waiting long for your photos. The end results are consistently beautiful. I can't recommend her highly enough!”
Emily FordSpeaker | Entrepreneur“I’ve had the pleasure of knowing Irma for over a decade, and she has photographed so many of the most special moments in my life. From birthdays, holidays & anniversaries to beautiful shoots for my brand, HAIRtamin. She is incredibly professional, talented, always on time, and has the BEST energy. She has a way of making you feel comfortable and confident in front of the camera, and the photos are always next level, iconic! I truly cherish the memories she has captured for me and my family over the years. I couldn’t recommend her more! ❤️”
Leyla MilaniCo-founder, CEO HAIRtamin“Irma has been capturing my families pictures for 8 years now. She is extremely patient and professional. Her vision is superb.”
Jessica Omid
Worked with Irma? Share your experience — she reads every one before it appears here.