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Irma Lion
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The CEO Project

A Four-Month Personal Brand Experience

Build the presence your next level requires.

For founders, experts, and creative leaders ready to build a premium personal brand through strategy, intentional production, and thoughtful refinement.

The CEO Project is a high-touch brand-building experience designed to create a visual presence that feels polished, purposeful, and aligned with the level you are stepping into.

This is more than a series of photoshoots. It is a four-month process of building, testing, and refining the visual foundation of your brand — so the way you show up reflects your authority, your vision, and the level you are growing toward.

Irma Lion behind a Canon camera on a tripod

  1. Strategy + Direction

    Establish the Foundation

    We begin by defining how your personal brand should look, feel, and communicate.

    What’s included

    • Personal brand strategy call
    • Visual and creative direction
    • Custom concept board
    • Session planning
    • Wardrobe and location guidance
    • One-hour studio session
    • 7 professionally edited images
    • Private gallery featuring all images from your session
    • One hour of behind-the-scenes content captured by a professional videographer
    • Behind-the-scenes phone content

    The outcome

    You leave with a clear visual direction for your brand and your first intentional collection of content — created to reflect who you are and where you are going.

  2. Brand Production

    Bring the Strategy to Life

    With the foundation in place, we move into the first full production phase.

    What’s included

    • 3 distinct content sessions
    • Up to 4 hours of total shoot time
    • 20 professionally edited images
    • One hour of behind-the-scenes content captured by a content creator or professional videographer

    The outcome

    You begin building a strong, versatile content library while testing what resonates and identifying the visual choices that feel most aligned with your brand.

  3. Refinement + Elevation

    Strengthen What Works

    We evaluate the previous content, refine the creative direction, and elevate your visual presence.

    What’s included

    • Review of your previous content
    • Refined creative direction
    • More intentional shot planning
    • Stronger visual angles and concepts
    • 3 distinct content sessions
    • Up to 4 hours of total shoot time
    • 20 professionally edited images
    • Behind-the-scenes content captured by a content creator or professional videographer

    The outcome

    You stop guessing and begin building from what actually works — what feels aligned, communicates your authority, and connects with your audience.

  4. Consistency + Brand Expansion

    Create the Strongest Version of the Brand

    We repeat and elevate your strongest concepts to create the most complete, consistent, and confident version of your visual brand.

    What’s included

    • 3 distinct content sessions
    • Up to 4 hours of total shoot time
    • 20 professionally edited images
    • One hour of behind-the-scenes content captured by a content creator or professional videographer
    • Elevated versions of your strongest concepts
    • Refined styling, posing, framing, and messaging
    • Final brand consistency review
    • Expansion of your content library

    The outcome

    You leave with a cohesive visual identity, a substantial content library, and a recognizable brand system you can continue building from.

This is for the brand you are becoming.

The CEO Project is for you if…

  • You want your brand to feel premium, polished, and intentional
  • You are ready to be seen at a higher level
  • You want more than a one-time photoshoot
  • You understand that a strong personal brand is built through consistency
  • You want your strategy, messaging, and visuals to work together
  • You are ready to invest in a visual identity that can grow with you

This experience is not for you if…

  • You are looking only for a quick set of photos
  • You are not ready to show up consistently
  • You want disconnected content without a clear strategy
  • You are not ready to participate in the creative process

Investment

Pricing is discussed after your inquiry, once we have agreed on the right experience for your brand.

Four months of strategy, creative direction, intentional production, and visual refinement.

Travel is not included. Weekend sessions require separate arrangements and may include an additional fee.

Your next level deserves to be seen.

Create a visual presence that reflects the authority of your work and the clarity of your vision.

Apply for the CEO Project

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